{"id":14238,"date":"2026-06-09T00:16:25","date_gmt":"2026-06-08T21:16:25","guid":{"rendered":"https:\/\/360space.ru\/virtualnyy-tur-dlya-avtosalona\/"},"modified":"2026-06-09T00:16:26","modified_gmt":"2026-06-08T21:16:26","slug":"virtualnyy-tur-dlya-avtosalona","status":"publish","type":"page","link":"https:\/\/360space.ru\/en\/virtualnyy-tur-dlya-avtosalona\/","title":{"rendered":"Virtual tour for a car dealership - cases and benefits"},"content":{"rendered":"
Briefly:<\/strong> A car dealership needs a virtual tour - it shows the showroom and vehicle fleet 24\/7, collects requests from the website and reduces the burden on managers. The cost of a 3D tour starts from 15,000 \u20bd, the shooting takes 1-3 days, the ready-made link can be opened from any device without installing applications.<\/div>\n

Why does a car dealership need a virtual 3D tour?<\/h2>\n

A virtual tour for a car dealership solves the main problem of the dealer center \u2014 the client sees specific cars and the showroom before visiting, rather than abstract renders from the manufacturer's site. Buyers walk through the hall, look into the salon, inspect the trunk and dashboard in 360\u00b0 mode. This reduces the number of empty visits and improves the quality of incoming traffic.<\/p>\n

After the implementation of the 3D tour, car dealerships see an increase in time spent on the site and an increase in the share of applications with views of specific models. A client from another city can explore a car without visiting the dealership \u2014 this is especially important for the premium segment and rare modifications. The manager spends less time on repetitive questions 'what does the salon look like', 'what's the trunk like', 'are there any scratches' \u2014 everything is visible in the tour.<\/p>\n

An additional effect is the growth of trust. A transparent display of the premises and cars highlights the dealer among competitors with template cards. In 360\u00b0 Space cases, car dealership tours are used in contextual advertising, email newsletters, and cards on Avto.ru.<\/p>\n

How much does a virtual tour for a car dealership cost?<\/h2>\n

The basic cost of a virtual tour at 360\u00b0 Space starts from 15,000 \u20bd. The final price depends on the showroom area, the number of cars in the frame, and the hosting format. A small salon for 5-10 cars fits into the minimum package; for large dealer centers with a service area and a showroom of several brands, the cost is calculated individually.<\/p>\n

The filming period is 1-3 days, depending on the footage. The finished tour is released within 5-7 working days after the filming shift: during this time, we process Matterport Pro3 scans, stitch the tour, add points of interest with model descriptions, prices, and links to car cards.<\/p>\n

The customer chooses one of three formats: cloud hosting on 360\u00b0 Space servers (ready to be embedded via iframe), hosting on the dealer's own server (full control over data), or an offline copy for presentations without internet. You can calculate the exact cost for your car dealership through an online calculator in a minute.<\/p>\n

What tasks of a dealer center does the 360\u00b0 tour solve?<\/h2>\n

A virtual tour closes several tasks of a car dealership at once. Marketing gets content for advertising in Yandex.Direct, VKontakte, and Telegram \u2014 the clickability of announcements with 3D previews is higher than that of static photos. The sales department uses a link to the tour in correspondence with the client: instead of describing in words, the manager sends a specific point with the necessary car.<\/p>\n

For regional sales, the tour works as a remote excursion. A client from a neighboring city walks through the showroom, chooses a car, books it \u2014 and comes for the paperwork. The service department uses the tour to show the replacement fund and issuance area. The HR block \u2014 for presenting the dealer center to applicants.<\/p>\n

360\u00b0 Space has released over 900 projects, including premium and mass-segment car dealerships. Tours collect analytics: which models are viewed longer, where transitions are made, which points are clicked more often. This data helps build a product matrix and understand customer behavior before the first contact with the manager.<\/p>\n

\n

Frequently asked questions<\/h2>\n
\nCan a virtual tour be embedded into a car dealership's website and Avto.ru?<\/summary>\n

Yes. The tour is embedded through an iframe code into any page of the site, landing, or car card. For Avto.ru and Avito, a direct link is suitable, which can be added to the announcement description \u2014 the client will open the tour in one click from their mobile device.<\/p>\n<\/details>\n

\nDoes the 3D tour of a car dealership work on mobile devices?<\/summary>\n

Yes, the tour works on smartphones, tablets, and computers without installing applications. It's enough to open the link in a browser. On mobile devices, gestures are used, and on desktops \u2014 a mouse. VR mode is supported with Cardboard and Meta Quest glasses.<\/p>\n<\/details>\n

\nCan new cars be added to a ready-made tour?<\/summary>\n

Yes. When updating the model range, we go out for re-shooting and embed new scans into the existing tour. You can also change points of interest, model descriptions, and prices without re-shooting \u2014 this is done within a few hours.<\/p>\n<\/details>\n

\nWhat equipment is used to shoot a car dealership?<\/summary>\n

360\u00b0 Space shoots with Matterport Pro3 \u2014 a professional system with a lidar and positioning accuracy of up to 1 cm. This provides clear scans of cars, body parts, and interior salons without distortions and stitching.<\/p>\n<\/details>\n<\/section>\n

Order a tour<\/a> Calculate cost<\/a><\/div>","protected":false},"excerpt":{"rendered":"

Briefly: A car dealership needs a virtual tour - it shows the showroom and vehicle fleet 24\/7, collects requests from the website and reduces the load on managers. The cost of a 3D tour starts from 15,000 \u20bd, the shooting takes 1-3 days, the ready-made link can be opened from any device without installing applications. Why does a car dealership need a 3D virtual tour? A virtual tour for a car dealership solves the main pain point of the dealership - the client sees specific cars and the showroom before the visit, and not abstract renderings from the manufacturer\u2019s website. Buyers walk through the hall, look into the cabin, and inspect the trunk and dashboard in 360\u00b0 mode. This reduces the number of empty visits and improves the quality of incoming traffic. After the introduction of a 3D tour, car dealerships increase their time on the website and the proportion of requests for viewing specific models increases. A client from another city can examine the car without going to the dealership - this is especially important for the premium segment and rare modifications. The manager spends less time on repeated questions \u201cwhat does the interior look like\u201d, \u201cwhat kind of trunk\u201d, \u201care there any scuffs\u201d - everything is visible on the tour. An additional effect is increased trust. Transparent display of the premises and cars sets the dealer apart from competitors with template cards. In 360\u00b0 Space cases, tours of car dealerships are used in contextual advertising, email newsletters and cards on Avto.ru. How much does a virtual tour cost for a car dealership? The basic cost of a virtual tour in 360\u00b0 Space is from 15,000 rubles. The final price depends on the area of \u200b\u200bthe showroom, the number of cars in the frame and the placement format. A small salon for 5-10 cars fits into a minimal package; For large dealership centers with a service area and showroom for several brands, the cost is calculated individually. Filming time is 1-3 days depending on the footage. The finished tour is released within 5-7 working days after the shooting shift: during this time we process the Matterport Pro3 scans, glue the tour together, add points of interest with model descriptions, prices and links to car cards. The customer chooses one of three formats: cloud hosting on 360\u00b0 Space servers (ready for embedding via iframe), hosting on the dealer\u2019s own server (full control over data) or offline copy for presentations without the Internet. You can calculate the exact cost for your car dealership using an online calculator in a minute. What problems does a 360\u00b0 tour solve for a dealership? A virtual tour solves several problems of a car dealership at once. Marketing receives content for advertising in Yandex.Direct, VKontakte and Telegram - the click-through rate of ads with 3D previews is higher than that of static photos. The sales department uses a link to the tour in correspondence with the client: instead of describing it in words, the manager sends a specific point with the desired car. For regional sales, the tour works as a remote excursion. A client from a neighboring city walks through the showroom, selects a car, makes a reservation, and then arrives for registration. The service department uses a tour to show the replacement stock and delivery area. HR block - for presenting the dealership center to applicants. 360\u00b0 Space has released more than 900 projects, including car dealerships in the premium and mass segment. Tours collect analytics: which models watch longer, where they come from, which points are clicked more often. This data helps build a product matrix and understand client behavior before the first contact with the manager. Frequently asked questions Is it possible to embed a virtual tour into the car dealership website and on Avto.ru? Yes. The tour is embedded via an iframe code into any website page, landing page or car card. For Avto.ru and Avito, a direct link is suitable, which can be added to the ad description - the client will open the tour in one click from a mobile phone. Does the 3D tour of a car dealership work on mobile devices? Yes, the tour works on smartphones, tablets and computers without installing applications. Just open the link in your browser. Gestures are used on mobile phones, and a mouse is used on desktops. VR mode is supported with Cardboard and Meta Quest glasses. Is it possible to add new cars to a ready-made tour? Yes. When updating the model range, we go out for additional shooting and integrate new scans into the existing tour. You can also change points of interest, model descriptions and prices without re-shooting - this is done within a few hours. What equipment is used to film a car show? 360\u00b0 Space films on Matterport Pro3, a professional system with lidar and positioning accuracy of up to 1 cm. This gives clear scans of cars, body parts and interiors without distortion or gluing. Book a tour Calculate cost<\/p>","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14238","page","type-page","status-publish","hentry","description-off"],"acf":[],"yoast_head":"\n\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0443\u0440 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u0441\u0430\u043b\u043e\u043d\u0430 \u2014 \u043a\u0435\u0439\u0441\u044b \u0438 \u043f\u043e\u043b\u044c\u0437\u0430 - 360\u00b0 Space<\/title>\n<meta name=\"description\" content=\"\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 3D-\u0442\u0443\u0440 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u0441\u0430\u043b\u043e\u043d\u0430: \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0430\u0437 \u0448\u043e\u0443\u0440\u0443\u043c\u0430 \u0438 \u0430\u0432\u0442\u043e, \u0440\u043e\u0441\u0442 \u0447\u0438\u0441\u043b\u0430 \u0437\u0430\u044f\u0432\u043e\u043a. \u041a\u0435\u0439\u0441\u044b \u0438 \u043f\u043e\u043b\u044c\u0437\u0430 \u0434\u043b\u044f \u0434\u0438\u043b\u0435\u0440\u043e\u0432. \u0421\u044a\u0451\u043c\u043a\u0430 Matterport \u043e\u0442 360\u00b0 Space.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360space.ru\/en\/virtualnyy-tur-dlya-avtosalona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0412\u0438\u0440\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0443\u0440 \u0434\u043b\u044f \u0430\u0432\u0442\u043e\u0441\u0430\u043b\u043e\u043d\u0430 \u2014 \u043a\u0435\u0439\u0441\u044b \u0438 \u043f\u043e\u043b\u044c\u0437\u0430 - 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