{"id":14471,"date":"2026-06-20T09:00:32","date_gmt":"2026-06-20T06:00:32","guid":{"rendered":"https:\/\/360space.ru\/kak-razmestit-virtualnyi-tur-v-google-kartakh-poshagovaia-instruktsiia\/"},"modified":"2026-06-20T09:00:32","modified_gmt":"2026-06-20T06:00:32","slug":"kak-razmestit-virtualnyi-tur-v-google-kartakh-poshagovaia-instruktsiia","status":"publish","type":"post","link":"https:\/\/360space.ru\/en\/kak-razmestit-virtualnyi-tur-v-google-kartakh-poshagovaia-instruktsiia\/","title":{"rendered":"How to place a virtual tour on Google Maps: a step-by-step guide"},"content":{"rendered":"

How to place a virtual tour on Google Maps: a step-by-step guide<\/h1>\n
Briefly:<\/strong> Placing a virtual tour on Google Maps is an effective way to improve your business's visibility and attract customers. We, the 360\u00b0 Space team, regularly help our clients integrate tours into their Google My Business profiles, for example, for a chain of coffee shops in Moscow.<\/div>\n

Integrating a virtual tour into Google Maps is not just a trendy feature, but a powerful tool for business promotion. If you are the owner of a cafe, shop, hotel, or any other establishment that wants to be visible online, this guide is for you. We will tell you how to add your 3D virtual tour to your Google My Business profile step-by-step, based on our experience working with dozens of clients.<\/p>\n

Step 1: Prepare a high-quality virtual tour<\/h2>\n

Before publishing anything, make sure your virtual tour complies with Google's standards. This means high-resolution panoramas (minimum 14 megapixels), no artifacts, and good lighting. Google is very demanding about quality, and understandably so: their goal is to give users the most realistic experience possible. We always recommend using professional equipment and software to avoid problems at this stage.<\/p>\n

If the virtual tour was created by us, we have already taken care of all technical details. If you have a virtual tour from a third-party producer, make sure it meets the requirements. Photos must be stitched without visible seams, and color correction should be natural. Remember that Google may reject low-quality images.<\/p>\n

Step 2: Create or gain access to a Google My Business profile<\/h2>\n

Your business must be registered and verified in Google My Business. If you don't have one yet, create it by going through the verification process. This can take from several days to several weeks, depending on the verification method (usually by mail or phone). Without a verified profile, you will not be able to manage your information on Maps, including adding a virtual tour.<\/p>\n

For our clients who already have a profile, we often request access to it to upload the virtual tour ourselves. This saves time and avoids errors. If you plan to do it yourself, make sure you have administrator or owner rights for the profile.<\/p>\n

Step 3: Upload panoramas via the Street View app<\/h2>\n

To upload panoramas, Google provides a special Google Street View app (available for iOS and Android). Open it, log in to your Google account, and click the button to add new photos. Select the 'Import 360-degree photos' option and upload all panoramas of your virtual tour.<\/p>\n

Important: panoramas must be in JPEG format with metadata indicating their 360-degree format. Many virtual tour creation programs automatically add this metadata. When uploading, the app may ask you to specify the location of each panorama on the map. This is critically important for correctly linking panoramas into a virtual tour.<\/p>\n

Step 4: Connect panoramas to each other<\/h2>\n

After uploading the panoramas, you need to 'stitch' or 'link' them into a single virtual tour. In the Street View app, this is done manually. You select one panorama, then click on it and see arrows that you can move, indicating the direction to the next panorama. This process requires attention and accuracy.<\/p>\n

As specialists, we use professional tools that automate this process and ensure smooth transitions. But for independent work, the Street View app is the only official way. Take your time, check every transition so that the user doesn't 'get lost' in your virtual tour. For example, when shooting a 600 m\u00b2 restaurant with several halls and passages, correctly linking the panoramas took us extra time to make the navigation logic intuitive.<\/p>\n \n \n\n \n \n \n \n \n \n

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