{"id":15240,"date":"2026-07-09T10:48:19","date_gmt":"2026-07-09T07:48:19","guid":{"rendered":"https:\/\/360space.ru\/kak-zakazat-virtualnyi-tur-poshagovoe-rukovodstvo-i-voprosy-podriadchiku\/"},"modified":"2026-07-09T10:48:19","modified_gmt":"2026-07-09T07:48:19","slug":"kak-zakazat-virtualnyi-tur-poshagovoe-rukovodstvo-i-voprosy-podriadchiku","status":"publish","type":"post","link":"https:\/\/360space.ru\/en\/kak-zakazat-virtualnyi-tur-poshagovoe-rukovodstvo-i-voprosy-podriadchiku\/","title":{"rendered":"How to order a virtual tour: step-by-step guide and questions for the contractor"},"content":{"rendered":"

How to order a virtual tour: step-by-step guide and questions for the contractor<\/h1>\n
Briefly:<\/strong> Ordering a virtual tour is 5-6 steps from goal setting to acceptance. A commercial property of 300\u2013500 m\u00b2 is rented in one day, publication takes 3\u20137 working days. The final cost depends on the area, shooting technology and storage format - cloud, customer server or offline.<\/div>\n

Ordering a virtual tour is easy if you understand in advance why it is needed and how it will be used. The guide will be useful for marketers, realtors, restaurant and hotel owners, museum curators and HR managers who need virtual office onboarding for remote employees. Let\u2019s look at the procedure and questions that should be asked to the contractor before signing the contract so that in a month you don\u2019t have to redo the project at your own expense.<\/p>\n

Step 1: Define the task and target user<\/h2>\n

A tour for a residential real estate sales department and a tour for a museum are two different products. In the first, integration with CRM, a branded interface, distance measurement and planning are important. The second includes high-quality voice acting, points of interest with long texts, support for mobile browsers and weak networks.<\/p>\n

A client from Kazan, a network of children's centers, initially asked for \u201cjust panoramas for the site.\u201d After half an hour of conversation, it turned out that the real goal is to reduce single visits from parents by 30%. The format was changed to an interactive tour with points where you can see the schedule, safety zones and the faces of the coaches. Panoramas would not solve the problem.<\/p>\n

Step 2. Choose a shooting technology<\/h2>\n

Three basic options. Matterport<\/strong> \u2014 a photorealistic 3D model with a dollhouse view and accurate measurements, suitable for real estate, warehouses, and industrial facilities. Panoramic tour on DSLR<\/strong> with HDR mirror panoramas - maximum picture quality, flexible interface settings, any branding. Hybrid<\/strong> - Matterport for navigation plus separate HDR panoramas at key points where detail is important.<\/p>\n

When shooting a 600 m\u00b2 restaurant in St. Petersburg, we used exactly a hybrid: Matterport led through the halls and utility rooms, and the bar counter and open kitchen were shot in separate panoramas with manual bracketing - so that bottles, dishes and copper parts did not \u201cfloat\u201d and did not give overexposure.<\/p>\n

Step 3. Agree on storage and delivery format<\/h2>\n

There are three options here, and this is an issue that many contractors try to avoid at the sales stage.<\/p>\n

The first is the 360\u00b0 Space cloud, high-speed servers with technical support and availability monitoring. Suitable when the tour is built into the site and you need a quick response from anywhere. The second is the customer\u2019s server: the tour is deployed on the client\u2019s own infrastructure, full control over the data, relevant for banks, government agencies and corporate facilities with NDA. The third is offline: a standalone version for PC or a separate assembly for a VR headset, works without the Internet.<\/p>\n

We were asked to make an offline version for an exhibition at the Expo Center - Wi-Fi there is traditionally unstable, and it was necessary to show it to investors without delays. We put together a standalone build for a laptop and, in parallel, a build for Meta Quest, so that visitors could put on a helmet and walk through the facility themselves.<\/p>\n

Step 4. Prepare your subject for shooting<\/h2>\n

The readiness of the object directly affects the final quality. Remove personal belongings, lay out the assortment, turn on all lights (including decorative and display lighting), close technical areas. For residential property - make the beds, remove magnets from the refrigerator, hide wires and chargers.<\/p>\n

A studio apartment of 32 m\u00b2 in Moscow required two visits - the first time, the owners forgot to remove the clothes dryer in the bathroom and the cat food in the hallway. The in-house retoucher did the job, but a couple of hours of post-production ended up being billed to the client. An hour of cleaning in advance is cheaper than any editing.<\/p>\n

Step 5: Ask the Contractor the Right Questions<\/h2>\n

What to ask before signing:<\/p>\n