Why does a developer need a virtual tour for a residential complex?
A virtual tour for a residential complex solves the key task of the developer - to sell apartments that are still under construction or located in another region. The buyer goes to the residential complex’s website and inspects the layout from home at any time, without spending weekends on on-site showings. For the developer, this means several direct effects.
Firstly, regional demand: a client from another city makes a decision without a flight and books an apartment remotely. Secondly, the sales department is unloaded - managers come only to “hot” buyers who have already inspected the property online. Thirdly, the tour operates around the clock: while the managers are sleeping, the potential client examines the apartment and leaves a request.
Additional advantages: increased trust in the developer (the virtual tour is perceived as openness), integration with the Avito and CIAN sites, reuse of one standard apartment for the sale of all similar layouts in the residential complex. According to our developer clients, adding a 3D tour to a property card increases the average time on page by 4-5 times.
How much does a virtual tour for a residential complex cost and how quickly can it be done?
The cost of a virtual tour for a residential complex in 360° Space starts from RUB 15,000 for a standard one- or two-room apartment. A large apartment with an area of over 100 m² will cost 25-40 thousand rubles. For package shooting of a floor or an entire section, we make an individual calculation with a 15-30% discount.
Production time is minimal: direct shooting takes 1-3 days, depending on the footage and number of apartments. Then 3-5 days are spent on processing, gluing together panoramas, adding dimensional plans and publishing the finished tour. A week after the operator’s first visit, the developer receives a working link, an embed code for the website and materials for social networks.
The price includes: shooting with a Matterport Pro3 camera with photogrammetric accuracy, processing, hosting for a period of 12 months, measured floor plans and technical support. Additional payment is possible only for travel outside the region. The team has over 900 completed projects - from developer showrooms to entire residential areas.
What formats of virtual tours are suitable for developers?
360° Space offers three formats for storing and publishing a virtual tour of a residential complex - the choice depends on the developer’s strategy and security requirements. The first format is Matterport cloud hosting. The fastest launch: the tour is available via the link a day after the shooting, without setting up servers. Suitable for most developers.
The second format is hosting on the client’s own server. Used by large developers with FSTEC requirements, corporate security or a data storage policy within the perimeter. We deliver the tour in the form of static files with complete deployment documentation.
The third format is an offline version for presentations in a showroom without the Internet. The manager opens a tour on a tablet right in the sales office and takes the client around an apartment that does not yet exist. Each format is integrated into the residential complex website via iframe, added to Avito and CIAN cards, and sent to customers via messengers. For large projects, we recommend reference tours for each type of layout plus a general tour of common areas: entrance lobby, lobby, parking lot, yard landscaping.
Frequently asked questions
Is it possible to film a virtual tour of a residential complex during the construction phase?
Yes, provided that at least one reference apartment is ready for finishing or equipped as a showroom. An alternative is to film a similar layout in an already completed residential complex by the same developer and use it as a “standard” for marketing the property under construction.
Is a virtual tour suitable for advertising in Avito and CIAN?
Yes, both sites support embedding Matterport tours into announcement cards. According to our measurements, this increases the position of the ad in the search results and increases the click-through rate by 1.5-2 times compared to regular photos.
How long does a virtual tour of a residential complex last?
A minimum of 12 months on our hosting is included in the base price. Renewal - 3,000 ₽ per year. After the sale of all apartments, the tour can be archived in an offline format or left on the developer’s website as a reference case for future projects.
Do I need permission from residents to film common spaces?
For the lobby, entrance area, parking and landscaping of the yard, permission from residents is not required - it is removed by the developer or management company. For apartments - only with the consent of the owner or developer, if the residential complex has not yet been commissioned.