Why does a car dealership need a virtual 3D tour?
A virtual tour for a car dealership solves the main problem of the dealer center — the client sees specific cars and the showroom before visiting, rather than abstract renders from the manufacturer's site. Buyers walk through the hall, look into the salon, inspect the trunk and dashboard in 360° mode. This reduces the number of empty visits and improves the quality of incoming traffic.
After the implementation of the 3D tour, car dealerships see an increase in time spent on the site and an increase in the share of applications with views of specific models. A client from another city can explore a car without visiting the dealership — this is especially important for the premium segment and rare modifications. The manager spends less time on repetitive questions 'what does the salon look like', 'what's the trunk like', 'are there any scratches' — everything is visible in the tour.
An additional effect is the growth of trust. A transparent display of the premises and cars highlights the dealer among competitors with template cards. In 360° Space cases, car dealership tours are used in contextual advertising, email newsletters, and cards on Avto.ru.
How much does a virtual tour for a car dealership cost?
The basic cost of a virtual tour at 360° Space starts from 15,000 ₽. The final price depends on the showroom area, the number of cars in the frame, and the hosting format. A small salon for 5-10 cars fits into the minimum package; for large dealer centers with a service area and a showroom of several brands, the cost is calculated individually.
The filming period is 1-3 days, depending on the footage. The finished tour is released within 5-7 working days after the filming shift: during this time, we process Matterport Pro3 scans, stitch the tour, add points of interest with model descriptions, prices, and links to car cards.
The customer chooses one of three formats: cloud hosting on 360° Space servers (ready to be embedded via iframe), hosting on the dealer's own server (full control over data), or an offline copy for presentations without internet. You can calculate the exact cost for your car dealership through an online calculator in a minute.
What tasks of a dealer center does the 360° tour solve?
A virtual tour closes several tasks of a car dealership at once. Marketing gets content for advertising in Yandex.Direct, VKontakte, and Telegram — the clickability of announcements with 3D previews is higher than that of static photos. The sales department uses a link to the tour in correspondence with the client: instead of describing in words, the manager sends a specific point with the necessary car.
For regional sales, the tour works as a remote excursion. A client from a neighboring city walks through the showroom, chooses a car, books it — and comes for the paperwork. The service department uses the tour to show the replacement fund and issuance area. The HR block — for presenting the dealer center to applicants.
360° Space has released over 900 projects, including premium and mass-segment car dealerships. Tours collect analytics: which models are viewed longer, where transitions are made, which points are clicked more often. This data helps build a product matrix and understand customer behavior before the first contact with the manager.
Frequently asked questions
Can a virtual tour be embedded into a car dealership's website and Avto.ru?
Yes. The tour is embedded through an iframe code into any page of the site, landing, or car card. For Avto.ru and Avito, a direct link is suitable, which can be added to the announcement description — the client will open the tour in one click from their mobile device.
Does the 3D tour of a car dealership work on mobile devices?
Yes, the tour works on smartphones, tablets, and computers without installing applications. It's enough to open the link in a browser. On mobile devices, gestures are used, and on desktops — a mouse. VR mode is supported with Cardboard and Meta Quest glasses.
Can new cars be added to a ready-made tour?
Yes. When updating the model range, we go out for re-shooting and embed new scans into the existing tour. You can also change points of interest, model descriptions, and prices without re-shooting — this is done within a few hours.
What equipment is used to shoot a car dealership?
360° Space shoots with Matterport Pro3 — a professional system with a lidar and positioning accuracy of up to 1 cm. This provides clear scans of cars, body parts, and interior salons without distortions and stitching.