How much does a 3D tour for an apartment cost in 2026
The cost of a 3D tour for an apartment in 2026 starts from 5,000 rubles and depends on the area of the property, the number of shooting points, and the set of additional options. The virtual tour has evolved from an expensive technology into a standard tool for selling and renting residential property: it allows a potential buyer to "walk through" the apartment at any time without a physical viewing. According to Matterport, listings with a 3D tour receive 4 times more views than listings with only photographs. If you want to sell or rent an apartment faster — the numbers speak for themselves.
Why does real estate need a 3D tour
Below are specific benefits confirmed by real estate market statistics.
- More views and qualified leads. Listings with 3D tours receive up to 300% more interactions compared to regular photos. A potential buyer spends 10–15 minutes with the property instead of 30 seconds browsing a gallery — this directly impacts conversion to calls and transactions.
- Time savings on physical showings. Up to 40% of unqualified views are filtered out at the virtual tour stage: only genuinely interested buyers visit the property. Agents who regularly use 3D tours reduce physical showing costs by an average of 35%.
- Remote deals from other cities. The buyer studies the layout, finishing, ceiling height, and window views in detail from thousands of kilometers away. According to market estimates, up to 20% of transactions in Moscow and St. Petersburg are concluded remotely — a 3D tour makes this possible without losing trust.
- Accurate Floor-by-Floor Documentation Without Additional Measurements. Matterport technology automatically builds a floor plan with 1% accuracy and creates a complete 3D model of the object. This reduces the likelihood of disputes about actual room sizes and speeds up document preparation for the transaction.
- Standing out from competitors in the listing. In 2026, 3D tours appear in fewer than 15% of listings on Cian, Avito, and Yandex.Realty. A property with a tour is perceived as a more transparent and well-prepared offer — especially in competitive market segments.
How it works: shooting, timelines, result
Creating a 3D apartment tour takes from one business day. A specialist's visit to the site — from 1 to 3 hours depending on the area. The 360° Space team works with professional Matterport Pro3 cameras: in one scanning session they build a complete interactive 3D model of the space with photographic image quality.
The process consists of four stages:
- Approval We clarify the date, scope of work, and requirements for the result. We provide recommendations for apartment preparation: cleaning, proper lighting, removing unnecessary items from the frame. We travel at a convenient time, including weekends and holidays.
- On-site shooting. The specialist places scanning points every 1.5–2 meters: for a studio or one-bedroom apartment — 15–25 points, for a three-bedroom — 35–55 points. Each point is processed for about 30 seconds. The process does not disturb residents: noise is minimal, furniture rearrangement is not required.
- Processing and publishing. Data is uploaded to the Matterport cloud platform, where an interactive tour with navigation capability is automatically generated. The ready-made permanent link is easily embedded on the agency's website, in listings on Cian or Avito, in a presentation for the buyer.
- Additional options. Information markers with room descriptions, floor plan in PDF format, a short video clip from the tour for social networks and messengers, interface branding for an agency or developer.
The tour is ready for publication within 24–48 hours after filming.
How much does a 3D tour of an apartment cost
The cost of a 3D apartment tour in 2026 is determined by several factors: the total area of the property, distance from Moscow, and the set of additional services. Base prices from 360° Space:
- Up to 50 m² (studio, one-bedroom apartment) — from 5,000 rubles.
- 50–100 m² (two-bedroom, small three-bedroom) — from 7,500 rubles
- 100–200 m² (large three-room, apartments, penthouse) — from 12,000 RUB.
- Over 200 m² (elite housing, townhouse, mansion) — calculated individually.
The basic price includes: specialist visit, shooting, data processing, and tour publication. Additionally paid: interface branding, PDF floor plan, social media video, and travel beyond the Moscow Ring Road (from 3 rubles/km). Discounts apply for bulk orders of 5 or more objects.
For real estate agencies and developers capturing 10 or more properties per month, corporate conditions with fixed pricing and priority service are available — clarify details with your manager. Calculate the exact cost for your specific property on our calculator: specify the area, type of object and required options — the final price without hidden charges will appear in less than a minute.
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