Virtual tour of the pool and SPA center: online viewing without a visit

A virtual tour of the pool is an interactive 3D model of the room, through which the site visitor moves himself, looking at the water in the bowls, the temperature in the steam rooms on information stickers and the layout of the locker rooms. We at 360° Space have been photographing such objects for the fifth year: from small SPA at boutique hotels to 3000-meter aquatic centers. The main difference from a regular photo gallery is that a person sees volume, distances and connections between zones, and not just beautiful angles. Due to this, the conversation with the administrator on an incoming call is shorter and more focused.

Below - why does a fitness club or SPA need this, how the shooting goes and how much it costs.

Why does a fitness club and SPA need a 3D tour?

People choose a swimming pool differently than they choose a gym. It is important for them to understand whether the water is visually clean, whether there are separate changing rooms for families where children’s bowls are located, how comfortable it is in the relaxation room after the steam room. One page with text and a dozen photos is not enough - especially if a subscription costs 40-80 thousand rubles per year.

• Increase in applications by 40–120%. For a fitness club project in Yekaterinburg (2400 m², two bowls + hammam), requests from the site increased from 18 to 39 per month already in the second month after the tour was published.
• Fewer “empty” visits. A client of a SPA salon in the Moscow region complained that 3 out of 10 who signed up for the excursion did not fit the format (they were looking for a wood-burning sauna). After the tour, such visits became almost zero - the filter takes place on the website.
• Sale of online subscriptions. The tour is built into the tariff card - a person sees exactly the zone for which he pays. The average check for such baskets, according to one of our clients, is 15–20% higher.
• Training of staff and contractors. The new administrator studies the layout in 20 minutes instead of three shifts. The cleaning team receives a diagram with the “pain” points marked.
• 24/7 storefront. The club in Sochi received an application from Vladivostok at 4 am Moscow time - the person studied the tour before the business trip and immediately booked a one-time visit.

Another argument is insurance and supervisory histories. The tour records the condition of the object on the date of shooting: depth markings, emergency exits, water treatment equipment. This has more than once helped clients out in disputes with landlords.

How does filming a pool and SPA work?

Technically, a pool is a complex object. Steam, glare from water, glass in showers, mirrors in changing rooms. We work on Matterport Pro3 and Insta360 Pro depending on size and lighting. The usual scheme is:

Preparation. The day before the shooting, the club carries out a general cleaning, polishes the handrails, removes personal belongings from the locker rooms, and turns on regular lighting. We arrive an hour in advance and mark the route so that we don’t forget a single hammam booth or technical area if it needs to be shown to investors.

Filming. We rent an average SPA of 400–600 m² in 4–6 hours. A large aquatic center with 3-4 bowls and a sauna complex - for a full day. We usually work during sanitary hours or early in the morning before opening, so that visitors do not get into the frame (this is also a requirement of 152-FZ on personal data).

Post-processing and assembly. 5–10 working days. During this time, we remove glare, “tweak” the color of the water, and place information stickers: depth of the bowl, temperature of the steam room, composition of procedures. Add a minimap diagram and, if necessary, embed a record form.

Delivery. The tour can be arranged in three ways. The first is on the 360° Space cloud: our servers, technical support, updates. The second is on the customer’s server, if the network has its own IT infrastructure and security requirements. The third is an offline version for a PC at the reception or a separate assembly for a VR headset: convenient for exhibitions and presentations to investors. For one bath complex near Tyumen, we created an offline version for road shows in the regions - the Internet at the sites was not available everywhere.

What the client receives as output: a link to the tour, an embed code for the website, a QR code for offline points (printing, admin desk), an archive with sources.

Boxing Union

Parus Front

Virtual tour of Sovkom_FIT

Virtual tour of Ohana Fitness in Nekrasovka

«D1 FITNESS» — PREMIUM FITNESS

Virtual tour of the Ohana fitness centre in Mytishchi, created using laser scanning data

Virtual tour of Ohana Fitness Moskovsky, created using laser scanning data

Virtual tour of Ohana fitness

How much does a pool and SPA tour cost?

The final price depends on the area, number of zones and how many information stickers need to be placed. The guidelines are:

• Small SPA at the hotel, 150–300 m² (one bowl, hammam, relaxation room) - from 35,000 ₽.
• Average fitness club with a swimming pool, 500–1000 m² - from 65,000 ₽.
• Aqua center 1500–3000 m² with several bowls and a sauna complex - from 120,000 ₽.
• Separate VR assembly or offline version for an exhibition - from RUB 20,000 to the base price.

The price includes a team visit to Moscow and the region, filming, installation, up to 20 information stickers, placement on our cloud for the first year. Next, we either extend the placement or transfer it to the client’s server in one archive. It is more convenient to calculate the exact numbers for your object based on the area and the list of zones - it takes a couple of minutes on a calculator.

Compared to standard solutions on public platforms, our format is often cheaper at large facilities (due to our own storage infrastructure) and is noticeably more flexible in terms of integration with the club’s CRM - for example, so that a click on the bowl opens a registration form specifically for water aerobics, and not a general contact.