Virtual tour for a fitness club: sell memberships before the visit
Briefly: a 3D tour of a fitness club replaces a dozen persuasion at the reception and works around the clock. According to our data, the conversion from an application to a visit increases by an average of 30–50%, and filming an 800 m² club takes one business day. A fitness club uses a virtual tour more often than it seems - especially network projects with an expensive annual subscription. When a person pays 12 months in advance, he wants to see the gym, locker room, showers and cardio area in advance. A 3D tour closes this request: a future client walks around the club from a smartphone and comes to a trial training almost ready to buy. We at 360° Space have rented more than twenty fitness spaces - from regional EMS studios to clubs with a 3000 m² pool. Why does a fitness club need a 3D tour? When the client sees the space before the visit, he saves the manager’s time and his own. This directly affects the sales funnel - we have seen this effect many times with customers. Increase in conversion from application to visit by 30–50%. After installing the tour, a club in Kazan recorded an increase from 34% to 51% in two months - measured by CRM. Fewer refusals at the reception. An EMS training studio in St. Petersburg reduced the number of “not what I imagined” turns by half - clients came prepared. Corporate sales through HR. A network of four clubs in the Moscow region sends a link to a tour to large companies during negotiations on a corporate program - they used to take HR directors to locations in person. Works without interruption. Marketing 24/7, including at night and on weekends, when there are no managers on the phone, but the application is already hot. Reducing the load on trainers. The trainer is not distracted by excursions for potential clients - they already know where everything is. A separate plus is that the tour saves on video shooting. Short 360° videos are cut from 3D scanning for reels, stories and Telegram channels; separate shooting for social networks is no longer necessary. How we shoot and how long it takes We shoot with a Matterport Pro3 camera - this is professional equipment for 3D laser scanning. One operator walks around the club, taking spherical pictures every 2-3 meters. The 800 m² fitness room requires approximately 4-5 hours of filming, including locker rooms, showers, trainers and group program area. 2000 m² club with swimming pool - one full day. We shoot early in the morning before opening or late in the evening so that clients are not included in the frame. This is a matter of privacy and legal purity - we always discuss the schedule with the administration service. Further processing takes 2-3 business days. You receive a ready-made tour: navigation points, a measuring ruler (you can check whether the simulator will fit), a dollhouse top view, a floor plan with a floor diagram. If desired, we add tags with descriptions of equipment, short videos of trainers at key points, links to the schedule of group programs and online registration. The tour can be arranged in three ways. Cloud 360° Space - our high-speed servers with technical support, open via a link on any device. Customer server - if the club wants full control over the data, we deploy the tour on the client’s own infrastructure. Offline version - standalone assembly for PC or separate for VR headset; take it to an exhibition, presentation to investors or place it in a franchise showroom, it works without the Internet. See all projects → How much does a tour for a fitness club cost? The price depends on the area and complexity of the layout. Guidelines for our current projects: Studio up to 300 m² (EMS, yoga, Pilates, small crossfit box) - from 25,000 to 35,000 rubles. Average fitness club 800–1500 m² — 60,000–90,000 ₽. This is the most common order format. Large complex over 2000 m² with a swimming pool, SPA and group program area - 120,000–180,000 RUR. The price includes the operator’s visit, filming, processing and placement on our cloud. The client server and the offline version are separate options, we consider them individually for the infrastructure. Additional filming after repair or replacement of simulators is cheaper - about 30–50% of the original price; we only reshoot the changed areas. Do you want an exact figure for your club? The calculator on the website takes into account the area, number of zones and additional options - the calculation takes a couple of minutes. Frequently asked questions How long will the tour operate after filming? Depends on the placement format. On our cloud - while the tariff is being extended (usually paid for a year). On the customer's server - while the server itself is running, we only transfer the finished assembly. The offline version does not expire - these are local files that remain with you forever. Will our clients be in the frame? No, we rent before the club opens or after it closes. This is agreed upon in advance with the administration service. Only exercise equipment, furniture and interior remain in the footage - this removes all questions under Federal Law 152 on personal data. Is the tour suitable for social networks and Avito? Yes, the link is embedded on the website, in the Telegram channel, in the club card on Yandex Maps and 2GIS. Short 360° videos are cut from 3D filming materials for reels and stories - there is no need to order separate video filming. Calculate costProject catalogMatterport