What is Matterport and why is it the standard for commercial real estate?
In short, what Matterport is is an American platform for creating interactive 3D tours of real rooms with accurate geometry, measurements and layouts. The technology appeared in 2011, and is now used by CBRE, JLL, Knight Frank and thousands of agencies around the world. In Russia, we have been filming at 360° Space on Matterport since 2018 - during this time we have filmed more than 400 objects: from apartments in Khamovniki to warehouse complexes in Podolsk. The main difference from ordinary spherical panoramas is a real 3D model, which you can walk on, measure distances and see the plan from above. Briefly: Matterport is a 3D room scanning system that collects panoramas and point clouds into a single virtual tour. For commercial real estate, this is a way to show an object remotely without losing details: with footage, layout and clickable labels. We place the finished tour in the 360° Space cloud, on the customer’s server or in an offline assembly. Why do you need a 3D tour - benefits with numbers Reduce empty impressions by 60–70%. The client studies the property online and comes only if he is really interested. A broker from the business center on Paveletskaya told us that after the introduction of tours, he stopped spending Saturdays on “let’s see and think.” Increase in applications by 1.5–2 times. An ad with a tour on CIAN or Avito collects more responses than the same place with a regular photo - according to statistics from Matterport itself, the increase in engagement is up to 95%. Expanding the geography of the deal. A manager from Yekaterinburg rents an office in Moscow through a tour, without a business trip. One of our clients, an oil service company from Tyumen, closed the lease of 800 m² in the City remotely, arriving only for signing. Saving broker time. One tour replaces 5-10 live screenings per week at a large venue. Accurate measurements online. Architects and contractors take measurements directly on the tour with an error of up to 1%. No need to travel with a tape measure. For commercial real estate, this is not marketing for the sake of a picture. The management company of a shopping gallery in Krasnodar gave tours to tenants as presentation material - over six months, occupancy increased from 78% to 94%. And no more visits from potential tenants “just to look.” How it works Scanning is done with a Matterport Pro2 or Pro3 camera. The operator sets up a tripod, presses a button, the camera rotates 360° and takes a panorama along with infrared distance measurement. Next - a step of 1.5–2 meters, a new point, a new panorama. An apartment of 80 m² takes 1.5–2 hours of shooting, a restaurant of 600 m² takes us about 4 hours, an office floor of 1200 m² in Moscow City takes one working day. The 5,000 m² warehouse was filmed for a week by two cameramen. Then the data goes into processing – usually 12–24 hours. The output is: A virtual tour with smooth transitions between points A 3D model of a “doll house” - a view of the room as a layout from the outside A floor plan with the sizes and areas of the rooms A measuring tool directly in the browser - click point A and point B, get the distance The ability to add marks with photos, videos, descriptions and links We can deliver the finished tour in three ways. The first is in the 360° Space cloud, on high-speed servers with technical support: suitable for most clients, no need to configure anything. The second is to deploy the tour on the customer’s infrastructure if the company has a closed circuit, security requirements or a local storage policy. The third is an offline build for a PC or a separate version for a VR headset: this is what we did for an architectural bureau from Kazan, which takes tours to exhibitions in pavilions without a stable Internet. See all projects → How much does it cost? The price depends on the area and complexity of access. Guideline for our tariffs: Apartment up to 100 m² - from 8,000 ₽ Office or store 200–500 m² - from 18,000 ₽ Object over 1000 m² - from 35,000 ₽ with a reduction factor per square Urgent shooting on weekends or at night - surcharge of 30–50% Departure outside the Moscow Ring Road - from 3,000 ₽ depending on the distance. Separately, we consider the installation of interactive tags with product descriptions (for showrooms and furniture stores), branding of the tour in corporate colors, and a navigation map. It is more convenient to calculate the exact amount using a calculator - it will select the coefficients for area, geolocation and urgency. What about a monthly storage subscription? We don't love her. Therefore, the client always has a choice of three accommodation formats - cloud, own server, offline - and there is no situation of “stopped paying - the tour is lost.” Frequently asked questions How long does it take for the tour to be ready after filming? The standard period is 1–2 business days. For objects up to 200 m², we usually deliver the finished tour the very next day after the shooting. Is it possible to embed a tour on the company website? Yes, the tour is embedded via an iframe - the code is inserted into any CMS: 1C-Bitrix, WordPress, Tilda, custom engines. Directly to the object card or to a separate page. Does Matterport work without internet? By default, the tour is online, but we are putting together an offline version for a PC or VR headset - it is convenient to show it at exhibitions, showrooms and presentations to clients. Calculate costProject catalogMatterport