3D tour of a private house and cottage: how to show country property online
3D tour of a private house and cottage: how to show country property online Briefly: A 3D tour of a house is a powerful tool for selling or renting country property. It allows potential buyers or renters to “visit” a property online at any time, significantly increasing interest and reducing the number of “empty” showings. We once did a tour for a cottage in the Moscow region, and the owner noted that the number of calls with specific questions about the layout increased by 40% after the tour was published. Creating a 3D tour of a house or cottage has become an integral part of a successful strategy for promoting country real estate. In our practice, when we work with realtors or private owners, it becomes obvious that ordinary photographs and videos are no longer enough. The buyer wants to immerse himself as much as possible in the atmosphere of the future home even before a personal meeting. Why does real estate need a 3D tour? A 3D tour is not just a pretty picture, it is an effective marketing tool that brings specific benefits: Increased audience engagement. According to our clients, properties with 3D tours are viewed 2-3 times longer than those with only photos. The site visitor literally “walks” through the house, looking at details that might otherwise go unnoticed. Reducing the number of “empty” impressions. Once a potential buyer has already “visited” a home online, they come to the actual viewing with a much clearer picture of the property. This saves time for everyone involved in the transaction. One of our clients, who was selling a large cottage in the Leningrad region, said that after the launch of the 3D tour, the number of actual showings decreased by 30%, but every second viewing ended with a substantive discussion of the purchase. Expanding the geography of buyers. A 3D tour allows people from other cities and even countries to get acquainted with the object. This is especially true for luxury suburban real estate or houses by the sea. We worked on a villa project in Sochi, and it was bought by a client from Norilsk, who first saw the house through a 3D tour. Attracting more potential clients. 3D tour ads stand out from the competition. According to statistics, such ads receive 40-50% more clicks and requests. This increases overall conversion and speeds up the sales or rental process. High information content. You can embed markers in the 3D tour with a description of materials, area of rooms, information about communications. This provides maximum useful information right away, without the need to ask unnecessary questions. We often include links to floor plans or video walkthroughs of utility systems in our cottage tours. How it works: the shooting process, timing, result Creating a 3D tour is a streamlined process that we at 360° Space have brought to perfection. It all starts with our specialist visiting the site. The shooting process: 1. Preparation of the object. Before filming, it is important to prepare the house: remove unnecessary objects, provide good lighting, open curtains. We always give detailed recommendations for preparation so that the result is as presentable as possible. 2. Panoramic photography. Our specialists use professional equipment - panoramic cameras and scanners, such as Matterport. They take a series of spherical photographs from each point, providing complete coverage of the space. For a large house with an area of 300-400 m², shooting takes from 3 to 6 hours, depending on the complexity of the layout and the number of details. 3. Data collection. In addition to visual data, the scanner collects information about the depth and dimensions of the room, which allows you to build an accurate 3D model. Deadlines: After filming, the data comes to us for processing. Our specialists stitch together panoramas, correct colors, create navigation and, if necessary, add interactive elements (info labels, videos, links). Typically, from the moment of shooting until the 3D tour is ready, it takes from 3 to 7 working days. If the project is urgent, we can speed up the process. Result: You receive a ready-made link to a 3D tour, which can be embedded on any website, sent by email or published on social networks. We offer several options for storing and delivering the tour: (1) 360° Space cloud on high-speed servers with technical support; (2) deployment on the customer’s server, which gives full control over the data; (3) an offline version for PC or a separate assembly for a VR headset that works without the Internet. For example, for a client from Kazan who wanted to show his cottages at exhibitions without being connected to the Internet, we created an offline version. See all projects → How much does a 3D home tour cost? The cost of a 3D home tour depends on several key factors: the total area of the property, the number of rooms, the need to add interactive elements and the choice of platform for creating the tour (for example, Matterport or your own build). The price is also affected by the distance of the object from the base city. For a small private house with an area of up to 100 m², the cost can start from 15,000 rubles. For large cottages with an area of 300-500 m² with several floors and adjacent territory, the price will naturally be higher. On average, the cost per square meter decreases as the area increases, making larger projects more cost-effective per square meter. We always approach each project individually. For example, when renting a 600 m² restaurant, we were able to offer a more favorable rate per square meter than for a small apartment. To get an accurate calculation, we recommend using our online calculator or contacting us for an individual consultation. This will allow you to take into account all the features of your facility and offer the optimal solution. Frequently asked questions Q: Can I embed a 3D tour on my website? A: Yes, of course. All 3D tours created by 360° Space can be easily embedded on any website using simple code (iframe), similar to embedding a YouTube video. We will provide you with all the necessary instructions. Q: How long does a 3D tour last? A: We offer flexible accommodation options. If you choose cloud storage on 360° Space, the tour will be available for as long as you need it, with an annual hosting fee. It is also possible to deploy the tour on your own server, which gives you full control over its availability. Q: What do you need to prepare for the shoot? A: For best results, it is recommended to do a deep cleaning, remove personal items and clutter, and ensure all areas are well lit. We will provide you with a detailed preparation checklist so you don't miss anything. 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