Yearly Archives: 2026

Virtual tour for a museum and exhibition: digital format of the exposition

Virtual tour for a museum and exhibition: digital exhibition format In short: A virtual tour for a museum and exhibition is a powerful tool for attracting new audiences and preserving cultural heritage. At 360° Space we create tours that allow visitors to explore exhibitions from anywhere in the world, such as our project for the Tsarskoe Selo State Museum-Reserve. A virtual tour for the museum and exhibition opens new horizons in the presentation of cultural heritage. At 360° Space we see how 3D tours are changing the way exhibitions are viewed, making them accessible to a much wider audience than traditional formats. This is not just an interactive walk, but a complete tool for education, promotion and conservation. For example, for one of the regional museums in Yaroslavl, we made a tour that allowed them to draw attention to a unique collection of wooden sculptures, previously known only to a narrow circle of specialists. Through virtual tours, museums can expand beyond their physical walls, offering visitors a unique experience that cannot be had otherwise. This is especially true for exhibitions that have a limited duration, because a 3D tour allows you to “preserve” the exhibition and make it available for a long time. Why does a museum need a 3D tour? The introduction of a virtual tour gives museums and exhibition centers a number of advantages that are difficult to overestimate in the modern world: Expanding the geography of visitors. A virtual tour allows people from all over the world to visit your exhibit without leaving home. For example, one of our clients, a museum in St. Petersburg, after launching a 3D tour, noticed an increase in requests from foreign tourists by 15-20% in the first year. Increased audience engagement. Interactive elements such as information points, videos and audio guides make exploring exhibits more in-depth and fun. According to analytics, the average time spent by a user on a virtual tour can reach 5-7 minutes, which is significantly higher than viewing regular photo galleries. Preservation of cultural heritage. 3D scanning captures the exposure in the smallest detail, creating a digital copy of it. This is invaluable for preserving the memory of temporary exhibitions or documenting the condition of museum rooms. We did such a project for a contemporary art exhibition, which lasted only a month, and now you can “visit” it at any time. New opportunities for education and research. Virtual tours can be used as teaching aids for schoolchildren and students, as well as a tool for scientific research, allowing you to study objects in detail without physical access. This is especially valuable for fragile or hard-to-reach exhibits. Attracting sponsors and partners. Modern, technological solutions demonstrate the progressiveness of the museum, which increases its attractiveness to potential investors and grant givers. Having a high-quality 3D tour can be a powerful argument in negotiations. How it works: the process of creating a 3D tour Creating a high-quality virtual tour is a multi-step process that requires professional equipment and experience. At 360° Space we have developed a refined methodology: Preparatory stage. We discuss with you the goals and objectives of the tour, the number of filming points, the need for interactive elements (infopoints, video, audio). For a museum, this may be important to highlight key exhibits or routes. Visiting the site and filming. Our team arrives at a museum or exhibition with a professional 3D scanner (for example, Matterport Pro3) and panoramic cameras. Shooting one hall with an area of ​​100-200 m² usually takes 1-2 hours, depending on the complexity of the space and the number of details. When filming a large exhibition complex in Moscow with an area of ​​more than 1000 m², we worked in two teams to fit it into one working day and not interfere with preparations for the opening. Processing and assembly. The footage is loaded into specialized software, where panoramas are stitched together, a 3D model of the space is built, color and light are corrected. Then we add all the agreed-upon interactive elements: pop-ups with exhibit descriptions, links to external resources, video and audio tracks. Testing and approval. The finished tour undergoes internal testing by our specialists, after which you get access for final checking and making edits. We always strive to ensure that the result fully meets your expectations. Publication and placement. Once approved, the tour is published. We offer several hosting options: (1) on high-speed 360° Space servers with technical support, (2) on the customer’s server if you have your own infrastructure, or (3) as an offline version for PC or a separate assembly for a VR headset that works without the Internet. For example, for one exhibition we were asked to create an offline version for demonstration on touch kiosks, which allowed them to work on site without depending on the quality of the Internet connection. The entire process, from initial consultation to completed tour, typically takes between 5 and 15 business days, depending on the scale of the project and the complexity of the interactive elements. View all projects → How much does a virtual tour cost for a museum? The cost of a virtual tour for a museum or exhibition depends on several key factors: the area of ​​the object, the number of filming points, the complexity of interactive elements and the chosen format of placement. We offer a flexible pricing policy so that every museum can find a suitable solution. Basic projects for small halls can start from RUB 25,000, while complex tours for large exhibition spaces with expanded functionality can cost significantly more. To accurately estimate the cost of your project, we recommend using our online calculator or contacting us directly for a personalized consultation. We are always ready to offer the optimal solution based on your budget and objectives. Frequently asked questions Q: Can I integrate a virtual tour into my website? A: Yes, of course. All of our virtual tours can be easily embedded into any website using simple HTML code. This allows your visitors to view the tour directly on your site, without going to third-party resources. Q: How long is a virtual tour stored? A: We offer a variety of accommodation options. If you use the 360° Space cloud, your tour will be available as long as you use our services. It is also possible to host it on your server or create a standalone version that does not require constant online access. Q: Can I add information to the tour myself after it is created? A: In most cases, we add interactive elements during the tour creation stage. However, for some projects we can implement functionality that allows you to independently edit text descriptions or change media files in infopoints through a convenient control panel. Discuss this opportunity with our manager. Calculate costProject catalogMatterport

Case study: architectural bureau showcases completed objects in 3D

Case: an architectural bureau shows implemented objects in 3D Briefly: An architectural bureau from Moscow ordered a 3D tour case of an architectural bureau for 4 realized objects - a private house of 380 m², a country residence, a city apartment and a studio office. We shot Matterport Pro3 in 9 days and put together a single portfolio section on the bureau’s website. Guys from a Moscow architectural bureau came to us - 12 people in a team, specializing in private houses and premium-segment interiors. The problem was classic for designer architecture: photographs do not convey the space, and potential clients nod at meetings, but do not understand the scale and logic of the layouts. A month after the filming, the agency’s partner wrote that the conversion of initial meetings into contracts had increased - clients came already “warmed up”, having seen enough of the tours on the website. Objective The Bureau wanted to show the completed projects in such a way that a potential customer could independently “walk around” the house, look into each room, evaluate the height of the ceilings, glazing, and transitions between zones. Standard tools did not solve the problem: photos are always a choice of angle by the author, video drone flights do not show the interior, and 2D plans are read only by professionals. A separate nuance is that three of the four objects are already residential, with occupied owners. This means: the shooting window is 4-6 hours a day, you can’t move furniture, you can’t leave equipment overnight. One object - a residence in the Moscow region - generally required approval from the village security and a separate entry for the operator. The bureau considered the option of making a tour using a full-time visualizer using 3ds Max, but they estimated the time frame: rendering one house would require at least 3 weeks of designer work, but four objects were needed in parallel. We decided to remove the invoice. What we did We went to all four objects with Matterport Pro3 - this is a lidar camera that records the geometry of space with an accuracy of 1 cm. For each object there is a separate shift with one operator and an assistant for preparing the shot (straighten the blanket, remove the mug from the table, open the curtains). Footage and deadlines for objects: Private house 380 m² in New Riga - 1 shift, 156 shooting points Residence 720 m² with a basement and spa area - 2 shifts, 284 points City apartment 145 m² on Patriki - half a shift, 62 points Office of the bureau itself 210 m² - 1 shift with additional rounds attics Between shooting and delivery - 9 working days. These days, processing: stitching panoramas, placing tags with signatures (author of the project, year, area, materials used), generating a dollhouse view and plan diagram, cleaning artifacts in mirrors. At each site, at the request of the bureau, mattertags were added - these are interactive points right inside the tour. You click on the sofa - a card with the name of the model and brand opens, you click on the lamp - the same thing. The result is a design catalog: the customer walks around the house and immediately sees what it is made of. The tours were placed in the 360° Space cloud - on high-speed servers with technical support. The bureau received embed codes for embedding into its website and separate direct links for sending in instant messengers. For presentations at the Batimat exhibition, we made an offline assembly of two flagship objects - an offline version for a laptop that works without the Internet directly from the stand. Result Two months after the launch of the “Completed Projects” section, the partner of the bureau sent statistics: the average time on the site increased from 1:40 to 6:20, the viewing depth - from 2.3 pages to 5.8. For initial applications, the transaction cycle has been shortened: previously, from the application to the signing of the contract it took 6–8 weeks of meetings and discussions, now it takes 3–4 weeks. Clients come with specific questions about objects they have already seen. A bonus that no one expected: one of the tours of a private house was stolen by the contractors of the bureau - a kitchen factory and a supplier of engineering systems. They now show this tour to their customers as an example of what their product looks like in a real interior. The bureau received free mentions. You can see our other real estate projects below - there are apartments, country houses, and offices. View all projects → Frequently asked questions How much does it cost to shoot a portfolio of several objects? Depends on the footage and complexity. For a package of 3-4 objects we give a discount compared to a piece order. We calculate the exact estimate according to the terms of reference - send the area and addresses, we will respond within a day. What if the property is already residential and the owners are not ready to let you in for the whole day? We work according to the owners' schedule. Pro3 removes one floor of 100–150 m² in approximately 2.5–3 hours. We will coordinate the shooting points according to the plan in advance so that the operator does not wander. Is it possible to embed a tour into your website and keep the design of the bureau? Yes, we provide an embed code and a direct link. The tour opens in your branded frame, without third-party logos. Upon request, we do branding of the player interface. Do you want a similar project? If you have completed projects and need to put them together into a selling portfolio, write to us and we’ll discuss it. We count for free, travel around Moscow and the region without additional payments. Calculate costProject catalogMatterport

What is Matterport and why is it the standard for commercial real estate?

In short, what Matterport is is an American platform for creating interactive 3D tours of real rooms with accurate geometry, measurements and layouts. The technology appeared in 2011, and is now used by CBRE, JLL, Knight Frank and thousands of agencies around the world. In Russia, we have been filming at 360° Space on Matterport since 2018 - during this time we have filmed more than 400 objects: from apartments in Khamovniki to warehouse complexes in Podolsk. The main difference from ordinary spherical panoramas is a real 3D model, which you can walk on, measure distances and see the plan from above. Briefly: Matterport is a 3D room scanning system that collects panoramas and point clouds into a single virtual tour. For commercial real estate, this is a way to show an object remotely without losing details: with footage, layout and clickable labels. We place the finished tour in the 360° Space cloud, on the customer’s server or in an offline assembly. Why do you need a 3D tour - benefits with numbers Reduce empty impressions by 60–70%. The client studies the property online and comes only if he is really interested. A broker from the business center on Paveletskaya told us that after the introduction of tours, he stopped spending Saturdays on “let’s see and think.” Increase in applications by 1.5–2 times. An ad with a tour on CIAN or Avito collects more responses than the same place with a regular photo - according to statistics from Matterport itself, the increase in engagement is up to 95%. Expanding the geography of the deal. A manager from Yekaterinburg rents an office in Moscow through a tour, without a business trip. One of our clients, an oil service company from Tyumen, closed the lease of 800 m² in the City remotely, arriving only for signing. Saving broker time. One tour replaces 5-10 live screenings per week at a large venue. Accurate measurements online. Architects and contractors take measurements directly on the tour with an error of up to 1%. No need to travel with a tape measure. For commercial real estate, this is not marketing for the sake of a picture. The management company of a shopping gallery in Krasnodar gave tours to tenants as presentation material - over six months, occupancy increased from 78% to 94%. And no more visits from potential tenants “just to look.” How it works Scanning is done with a Matterport Pro2 or Pro3 camera. The operator sets up a tripod, presses a button, the camera rotates 360° and takes a panorama along with infrared distance measurement. Next - a step of 1.5–2 meters, a new point, a new panorama. An apartment of 80 m² takes 1.5–2 hours of shooting, a restaurant of 600 m² takes us about 4 hours, an office floor of 1200 m² in Moscow City takes one working day. The 5,000 m² warehouse was filmed for a week by two cameramen. Then the data goes into processing – usually 12–24 hours. The output is: A virtual tour with smooth transitions between points A 3D model of a “doll house” - a view of the room as a layout from the outside A floor plan with the sizes and areas of the rooms A measuring tool directly in the browser - click point A and point B, get the distance The ability to add marks with photos, videos, descriptions and links We can deliver the finished tour in three ways. The first is in the 360° Space cloud, on high-speed servers with technical support: suitable for most clients, no need to configure anything. The second is to deploy the tour on the customer’s infrastructure if the company has a closed circuit, security requirements or a local storage policy. The third is an offline build for a PC or a separate version for a VR headset: this is what we did for an architectural bureau from Kazan, which takes tours to exhibitions in pavilions without a stable Internet. See all projects → How much does it cost? The price depends on the area and complexity of access. Guideline for our tariffs: Apartment up to 100 m² - from 8,000 ₽ Office or store 200–500 m² - from 18,000 ₽ Object over 1000 m² - from 35,000 ₽ with a reduction factor per square Urgent shooting on weekends or at night - surcharge of 30–50% Departure outside the Moscow Ring Road - from 3,000 ₽ depending on the distance. Separately, we consider the installation of interactive tags with product descriptions (for showrooms and furniture stores), branding of the tour in corporate colors, and a navigation map. It is more convenient to calculate the exact amount using a calculator - it will select the coefficients for area, geolocation and urgency. What about a monthly storage subscription? We don't love her. Therefore, the client always has a choice of three accommodation formats - cloud, own server, offline - and there is no situation of “stopped paying - the tour is lost.” Frequently asked questions How long does it take for the tour to be ready after filming? The standard period is 1–2 business days. For objects up to 200 m², we usually deliver the finished tour the very next day after the shooting. Is it possible to embed a tour on the company website? Yes, the tour is embedded via an iframe - the code is inserted into any CMS: 1C-Bitrix, WordPress, Tilda, custom engines. Directly to the object card or to a separate page. Does Matterport work without internet? By default, the tour is online, but we are putting together an offline version for a PC or VR headset - it is convenient to show it at exhibitions, showrooms and presentations to clients. Calculate costProject catalogMatterport

Matterport vs other 3D tour platforms: an honest comparison 2026

Matterport vs other 3D tour platforms: fair comparison 2026 In short: Matterport is the industry standard for commercial real estate: accurate measurements, automatic Dollhouse, VR out of the box. Alternatives (Kuula, Pano2VR, Marzipano) are more flexible in customization and are suitable when the assembly needs to be placed on the customer’s server. We take care of hosting, uninterrupted operation in Russia and technical support - we have three hosting options: 360° Space cloud, customer server or offline assembly for an exhibition. Matterport platform comparison 2026 is a topic that almost every client returns to before ordering a shoot. Someone read about Kuula on Reddit, someone heard about Pano2VR and is thinking about putting the tour on their server. Let's look honestly: where which platform wins, and where it stalls. Text for those who are choosing between Matterport and alternatives for a specific task - selling an apartment, a virtual showroom, a museum exhibition or a presentation at an exhibition without the Internet. Matterport - what you get The platform holds the title of industry standard in commercial real estate in the USA and Europe for a reason. Under the hood is a neural network reconstruction of geometry that stitches together panoramas into a full-fledged 3D model of the room. Pros: Automatic Dollhouse and floor plan - generated without manual work Measurement accuracy ±1% - this is enough for the contractor's technical specifications 134 MP images from the Pro3 camera, support for Insta360 X3/X4 and Leica BLK360 VR mode works on Quest, Vive, Pico without shamanism Built-in analytics - you can see the map of clicks and time at each point What is important to consider: Interface customization is done through the SDK - it covers most scenarios, but a completely non-standard UI is easier to assemble using an alternative. Filming is carried out with professional cameras (Pro3, Insta360, Leica) - you can’t take a tour of this level with a phone. We take care of hosting, uninterrupted work in Russia and technical support: the tour is on the 360° Space servers and can be opened from any client without third-party settings. If necessary, we deploy the tour on the customer’s server or assemble an offline version for PC and VR. Case study: a client from Kazan rented a 600 m² restaurant, and a month later he received a request to show a tour at an offline exhibition in Sochi without Wi-Fi. We have prepared a separate stand-alone assembly - we do this as a standard service. Kuula, Marzipano, Pano2VR - what alternatives they offer I will combine the three most popular platforms - they have different scenarios, but the logic of choice is similar. Pros: Cheaper to operate - especially for small projects Open HTML5/WebGL assemblies - can be placed on any server, including your own Full customization of the UI: branding, your own hotspots, transitions, overlay video Do not require proprietary cameras - Insta360 X4 or Ricoh Theta Z1 will do Cons: These are stitched 360° panoramas, not scanning - there are no 3D models of the room and no measurements There is no automatic Dollhouse and floor plan - navigation is assembled manually from linked panoramas VR works, but setting up the stereo mode for Quest requires manual editing of the code Analytics is poorer - Google Analytics is usually connected separately Case from June: for an online design school we did a tour of the training studio on Marzipano. The customer asked to install it on his own VPS and integrate it with an LMS platform - here the freedom of open assembly turned out to be decisive. Comparison table Criterion Matterport Kuula / Marzipano / Pano2VR Technology Laser scanning + 3D reconstruction Stitching 360° panoramas Automatic Dollhouse and floor plan Yes No 3D model and measurements Yes, accuracy ±1% No - measurements are not provided Placement on the customer’s server Yes - via 360° Space Yes Offline assembly for PC and VR Yes - via 360° Space Yes, standard VR out of the box Yes Requires improvement Work in Russia No restrictions (360° Space hosting) No restrictions Our verdict For commercial real estate, fitness clubs, hotels and showrooms, take Matterport - Dollhouse and accurate plans pay off from the first transaction. For museums, education, virtual exhibitions and projects with the requirement “everything is on our server”, Marzipano or Pano2VR is more flexible. We offer three hosting options, regardless of the platform: the 360° Space cloud with round-the-clock technical support and high-speed servers, deployment on the customer’s server (relevant for government agencies and large businesses) and an offline version for PC or a separate assembly for a VR headset - the latter helped us out at three exhibitions this year, including a display in a restricted area without a network. View all projects → Frequently asked questions Is it possible to transfer a finished tour from Matterport to another platform? There is no direct export - Matterport only provides panoramas and floor plans in PDF. It is possible to reconstruct a tour under Marzipano or Pano2VR, but this is a reassembly from scratch. If you initially know that you will host on your own server, it is better to shoot directly for an alternative platform. What is better for a small apartment up to 50 m²? For apartments up to 50 m², Kuula or Marzipano are enough - they can be rented in 1.5 hours, the final product is cheaper. Matterport makes sense if the apartment is being prepared for sale through an agency, with a focus on the floor plan and measurements. Does Matterport work without internet? Standard - no, Matterport requires a connection to the cloud. But we do offline assembly as a separate service: we unpack the tour and repack it for a local player for a PC or VR headset. This was done for three exhibitions and one presentation in a restricted area without a network. Calculate costProject catalogMatterport

3D tour for warehouse and production: inventory and labor protection

3D tour for warehouse and production: inventory and labor protection In short: a 3D tour of a production warehouse is a digital twin of a workshop or warehouse complex, which you can walk through from any device. We shoot with a Matterport Pro3 camera, measurement accuracy is ±1 cm, a typical object of 2000 m² is ready in 5–7 days. A 3D tour of a production warehouse solves three problems at once: it records the actual location of equipment and shelving, helps labor safety inspectors conduct an audit without going to the site, and speeds up inventory by 3-4 times. At 360° Space we rented a foundry in Chelyabinsk, an 8,500 m² floor tile warehouse in the Moscow region, and a food packaging production facility in Krasnodar. In each case, the customer received not a picture for the site, but a working tool for the operation service. A good example is a furniture factory near Kazan. They had 4 workshops in different buildings, the chief engineer did not physically have time to go around everything during the shift. After filming the tour, he began doing his morning rounds directly from his tablet from his office, noting bottlenecks in the comments. Why does production need a 3D tour? The benefits of introducing a tour are calculated in man-hours and missed fines. Here's what our clients get in real numbers: Inventory is 3-4 times faster. At the building mixtures warehouse in Tula, the recount used to take 2 days for a team of 5 people. With the tour - 6 hours, one storekeeper: opened the stage, walked through the virtual rows, checked with the accounting system. Remote labor safety audit. The SOT inspector checks the width of passages (according to SP 1.13130 ​​- at least 1 meter), the presence of fire extinguishers, and zone markings. Measurements taken directly during the tour, error ±1 cm. Reduction of travel expenses by 60–80%. Contractors, insurance agents, auditors view the property online. One of our clients, a manufacturer of metal structures, saved 340 thousand rubles per quarter on flights for customer representatives alone. Evidence base for insurance. After a fire or flood, the tour records the “before” state. In one case, this helped the client receive a payment of 1.2 million more than the insurance company originally offered. Training of new employees. A warehouse intern learns the layout in an evening instead of a week of “running around with a mentor.” How it works - the shooting process We shoot with a Matterport Pro3 camera with a lidar scanner. The camera is placed on a tripod, rotates in 20 seconds, and the operator moves it every 2–3 meters. For a production workshop with an area of ​​1500 m², about 250–300 scanning positions are needed, which is 1–2 work shifts of continuous shooting. An important point: it is better not to stop the equipment. Modern lidar works normally when cars and people are moving in the background - the algorithm eliminates moving objects when stitching. Once they removed the existing conveyor for the production of PET bottles and did not stop it for a minute. What we do after the shooting: We stitch the scans into a single 3D model (3-4 days of processing at a typical site). We place labels for equipment, cabinets with personal protective equipment, and emergency exits. We generate floor plans with reference to actual dimensions - useful for designers. We provide the customer with a tour with the possibility of embedding it into the corporate portal. There are three storage options to choose from. First: 360° Space cloud, our servers with technical support and backup. Second: we deploy the tour on the customer’s infrastructure (relevant for industries with a secret regime - Russian Railways, defense industry, pharmaceuticals). Third: offline assembly for PC or a separate version for the Meta Quest VR headset, works without the Internet - we were just asked to do this for the exhibition stand of a machine-building plant in Yekaterinburg. See all projects → How much does production photography cost? The price is calculated based on the area and complexity of the object. Production facilities and warehouses are the most predictable budget segment, because they usually have simple geometry and no decor that requires delicate processing. Guidelines according to our price list: warehouse up to 1000 m² - from 45,000 ₽, production workshop 1000-3000 m² - 80,000-150,000 ₽, complex from 5000 m² - individual calculation with on-site approval. The price includes shooting, processing, hosting for a year in the cloud and technical support. Additionally paid: travel allowances beyond 100 km from Moscow, night shooting (if production cannot be stopped), integration with 1C or WMS of the customer. Accurate calculation for your object - in a minute in the calculator. Frequently asked questions Is it possible to film without stopping production? Yes, in most cases. Matterport Pro3 lidar screens out moving objects during stitching. It is necessary to stop the equipment only when shooting very narrow spaces, where the operator cannot physically pass by the working machine. Is the tour suitable for the Ministry of Emergency Situations and Rostechnadzor inspections? The tour does not replace official evacuation plans and technical documentation, but is used as a supplement. The inspector can preview the property, speeding up the inspection. Measurements on tour have an accuracy of ±1 cm and are taken as approximate data. What if the territory has a trade secret regime? We deploy the tour on the customer’s server without transferring data to the cloud. For particularly sensitive objects, we do offline assembly, which runs on an isolated PC without Internet access. We sign an NDA before the start of filming. Calculate costProject catalogMatterport

How to make a 3D virtual tour for a website: 360° video, panoramas, aerial photography

Immersive content sells space better than any text: a person walks around the room, examines it from above, or watches a dynamic video with an immersive effect - and makes a decision without going to the place. But a “3D tour” is not one format, but a whole family: a virtual tour with point-by-point movement, 360° video, panoramic stories and aerial photography. In this guide, we’ll look at how they differ, what tasks they’re suitable for, and how to embed any of them on a website without editing the template or hiring a developer. Briefly: Four immersive formats are available for the site - 3D tour (walking through points), 360° video (spherical video), panoramic story (tour of spherical photos) and aerial photography from a drone. All of them are hosted on the 360°Space side and are embedded in one line of iframe - no load on the site and no template edits required. Shooting - departure in 1-3 days, the cost is calculated by volume in the calculator. Which format to choose for the task Formats do not compete, but complement each other. Most often, two or three are combined on one object: for example, an aerial photograph of the facade for the first screen and a 3D tour of the interior for the card. Guideline for choice: 3D tour - when you need to let the client “walk around” inside: real estate, hotels, showrooms, production, museums. 360° video - when dynamics and atmosphere are important: event, excursion, training, process presentation. Panoramic story - when the budget is limited, but you need to show the space beautifully: a quick tour of several spherical frames. 360° aerial photography - when scale is important: territory, cottage community, industrial site, entire building facades. 3D tour: walk through the room as if it were alive This is a basic format - an interactive model of space with moving through points, measuring distances and a “dollhouse” mode. The 360°Space team comes to the shooting with a professional lidar scanner: it measures the geometry of the room with an accuracy of 1 cm and takes high-resolution panoramas. One operator processes 200–300 m² per working day, the finished tour is available 24–48 hours after departure. After publication, you receive a link to the tour in the catalog - in full-screen format, without unnecessary interface elements, ideal for embedding. The link looks like https://360space.ru/catalog/object-name/fullscreen/. For example, a live interior tour: loft-house. Inside the tour, you can set up a preview, a starting point for the inspection, and add custom hints - tags with text, links, videos and photos: for a store it’s the “Buy” button on a product, for a hotel it’s a “Book” button on a bed. 360° video: a dynamic video with an immersive effect 360° video is a spherical video in which the viewer chooses where to look: by rotating the image with the mouse, with a finger, or by turning the smartphone. Unlike a point-to-point tour, there is movement and sound - the format is suitable for events, excursions, educational scenarios and presentation of the process "how it works from the inside". Filmed with a panoramic camera and stitched into a single sphere; the result is displayed through a player that supports full screen and VR mode. It is embedded in the same way as a tour - with a full-screen link in an iframe. On a website, 360° video works well on the first screen of a landing page or in the “About Us” section, where you need to convey the atmosphere of a place in a few seconds. Panoramic stories: a tour of spherical panoramas A panoramic story is a lightweight format: instead of lidar scanning, separate spherical panoramas of key points are taken, which are linked by transitions into a single tour. It turns out faster and cheaper than a full-fledged 3D tour, and visually - almost as impressive: the visitor goes from point to point, examines each point at 360°, reads the tips and opens the attached photos. Technically, this is a krpano tour, which is also provided as a full-screen link and is embedded via an iframe. The format is optimal when there are a lot of objects and you need to shoot them in a stream: a chain of cafes, hotel rooms, a number of apartments in a new building - several panoramas for each, without long post-processing. Aerial photography 360°: scale from above Aerial photography solves a problem that cannot be solved from inside the room - to show the object as a whole and in its surroundings. The drone takes spherical panoramas and flights from a height: the territory of a cottage community, an industrial site, building facades, a park area, a view of the surrounding area. Aerial panoramas are linked with a ground 3D tour into a single scenario - the client first sees the object from a bird's eye view, then goes down inside. This is a strong technique for developers, recreation centers, suburban real estate and industrial sites, where scale, logistics and location relative to neighboring objects are important. How to embed any format on a website The principle is the same for all four formats: you receive a full-screen link and insert it into the iframe code. Most CMS support inserting HTML blocks without editing the template - Tilda, WordPress, Bitrix, Webflow, Modx, Joomla. The recommended window height is 500–600 pixels, the width is 100% of the container for adaptability: Content automatically adjusts to the smartphone screen, tablet and desktop, VR mode supported through Meta Quest, Pico and Apple Vision Pro glasses. Hosting is on the side of 360°Space: the company’s website is not loaded, the content is served from a CDN. For businesses with strict data requirements, hosting on the customer’s server and an offline version for exhibitions without the Internet are available. View all projects → Common mistakes when posting immersive content One format for all tasks. 360° video will not replace a point-by-point tour, and a tour will not replace aerial photography. Choose the format to suit your goal: dynamics, walking or scale. The content is hidden in the “About the Company” section. The visitor from the advertisement will not reach it. The tour or video must be on the first screen or in the card of a specific object. Shooting in daylight from a window. You need to shoot with the full lighting scenario turned on - this is how the room looks like in the best photos. No analytics. Without goals in Yandex.Metrica (“opened a tour”, “spent more than 30 seconds”), in six months it will be impossible to calculate the effect. Frequently asked questions How is a 3D tour different from a 360° video? In a 3D tour, the viewer himself moves through the points of the room and examines each one, just like in a game. A 360° video is a video with movement and sound, where you can rotate the picture, but the route is set by the shooting. The tour is about self-examination, the video is about the atmosphere and dynamics. Is it possible to combine aerial photography and an interior tour? Yes, this is a common scenario: aerial panoramas from a drone are linked with a ground-based 3D tour into a single route - the client sees the object from above, then “goes down” inside. Convenient for developers, suburban real estate and recreation centers. Do you need separate hosting for content? No, with the cloud format, hosting is included in the service - the company’s website is not loaded, the content is served from our servers via CDN. Hosting on the client's server or an offline version are separate options for businesses with strict data requirements. Does immersive content work on mobile? Yes, the tour, 360° video and panoramas automatically adapt to smartphones, tablets and desktops - no separate mobile version of the site is needed. Additionally, VR mode is supported through Meta glasses…

Case: a chain of clinics increased website conversion after implementing a 3D virtual tour

Case: a network of clinics increased website conversion after implementing a 3D tour Briefly: Case 3D tour medicine conversion - a network of four clinics in Moscow and the Moscow region contacted us after six months of stagnation of requests from the site. In six weeks, we filmed all the branches, put together a single 3D tour and integrated it into the website. After two months, the conversion to sign up for a consultation increased from 2.1% to 2.9%, and the average time on the page almost tripled. A marketer from a network of private clinics came to us - four branches, specializing in ultrasound, endoscopy and outpatient surgery. The site was made a year ago: beautiful, with an operating room slider, a photo gallery, and a video greeting from the head physician. Traffic from the context was stable, but requests were stalled. After introducing a 3D tour from 360° Space, the conversion to the registration form increased by 38% in two months. Below is how we got there and what exactly we did. Task: to show sterility, which the photograph does not convey. The client’s main pain sounded like this: “People call and ask if your place is clean and if it doesn’t look like a district clinic.” The photographs did not relieve this anxiety - the patient always had the suspicion that they were taken from a favorable angle, and behind the frame there were shabby walls and a line to the wardrobe. They have already tried the video tour. We filmed a two-minute video from a drone and a Steadicam and uploaded it to the main page. According to the metric, 18% were watched - the majority left in the third or fourth second. The video imposes a pace: you are obliged to watch what the operator shows. And before the endoscopy, it is important for the patient to see exactly the room where he will find himself in a week. And not just two frames, but the entire room, from all angles, at its own speed. A standard 360° photographer wasn't an option either. The marketer said that they were sent estimates with the usual panoramic photography - spheres stitched into the player without transitions and without a floor plan. The result was a carousel of pictures, from which it was impossible to understand where you were. What was needed was navigation: I walked from the reception to the ultrasound room, looked into the bathroom, looked at the equipment up close. With floor plan, labels, clear captions. And most importantly - at four sites at once, so that the patient can choose the nearest branch. What we did: four branches, Matterport Pro3 and six weeks of work Filmed with a Matterport Pro3 camera - this is the model that provides accurate LiDAR measurements of rooms and photorealistic 134 MP spheres. This is critical for clinics: the texture of the tiles, markings on medical furniture, and inscriptions on office doors are visible. On budget cameras, all this goes to waste, and the “clean and sterile” effect is lost. The total area of ​​the four branches is about 1,900 m². The largest facility (on Profsoyuznaya) is 720 m², the most compact (in Zelenograd) is 240 m². In our experience, in medicine, the shooting pace is slower than in offices: you have to figure out windows between appointments, hide equipment, remove other people’s faces and medical records from surfaces. Each branch took one day of filming plus half a day of preparation. What was included in the final round: A single start page with the choice of branch and an interactive map of Moscow Floor plans of each clinic with office labels and signatures of specializations Text prompts at key points - at the reception, wardrobe, ultrasound and endoscopy rooms Click on the transition from the “Pelvic ultrasound” label directly to the appointment form for the desired doctor Mini-map in the corner of the player so that the patient does not get lost Deadline from the first departure before delivery of the finished link - six weeks. Of these, about three were spent on the filming and processing itself, the rest on coordinating the labels with the head doctors (in the medical field, we always have long edits) and integrating the player into the website. The client chose mixed storage: the main tour was deployed in the 360° Space cloud so as not to load their hosting and maintain a stable response from the regions. At the same time, we put together an offline version for the head physician’s laptop - he shows it to partners on medical forums, where there is usually no Internet in the pavilions. Result: +38% to conversion and three times more time on the page Measurements were taken at two control points - a month before the launch and 60 days after. To exclude seasonality, the marketer compared the behavior of users from the same source (Yandex.Direct, search, brand keys) on the same pages of branches. Network figures on average: Conversion to the registration form: from 2.1% to 2.9% - an increase of 38% Average time on the branch page: from 47 seconds to 2 minutes 18 seconds Bounce rate: decreased from 41% to 27% Tour viewing depth: on average 8 transitions between areas, median - 6 A separate story - calls. The call center began to record that the question “is yours exactly like in the photos?” practically disappeared from the first thirty seconds of the conversation. Instead - specifics: “I saw office No. 3 on the tour, can I sign up there?” This relieves the operator and reduces the time spent on each entry. An interesting detail: the tour worked best on the endoscopy page. Apparently, there is maximum fear here - and maximum benefit from the opportunity to “walk” around the office in advance. On ultrasound, the increase was more modest, about 19%, but the basic conversion there was already higher. Similar projects from our practice can be seen below - there are medical facilities, commercial real estate, and sanatoriums. View all projects → Frequently asked questions How much does a 3D tour cost for a clinic with an area of ​​about 500 m²? Focus on 90-140 thousand rubles for a turnkey object of this size - Matterport Pro3 shooting, post-processing, interactive markers, floor plan, integration into the website. The exact figure depends on the number of rooms, number of tags and deadlines. An accurate calculation is more convenient using the calculator on the website. Is it possible to add tags and add offices later without taking a new photo? Yes, labels, texts, links and forms can be edited at any time without visiting the site. A reshoot is only needed if you have rearranged the furniture, made repairs, or opened a new room that was not there in the first round. Where will the tour be stored and who owns it? There are three formats to choose from: 360° Space cloud with technical support, your own server or offline assembly for PC and VR headset. All sources and rights to the tour remain with you - we transfer project files upon request. Do you want a similar project? If you have a network of clinics, a private practice or one large clinic, we know how to film medicine in a way that does not disrupt the workflow and at the same time get a tour that really influences applications. We will calculate the cost for your area and tell you what was included in projects of similar scale. Calculate costProject catalogMatterport

Virtual tour for a fitness club: sell memberships before the visit

Briefly: a 3D tour of a fitness club replaces a dozen persuasion at the reception and works around the clock. According to our data, the conversion from an application to a visit increases by an average of 30–50%, and filming an 800 m² club takes one business day. A fitness club uses a virtual tour more often than it seems - especially network projects with an expensive annual subscription. When a person pays 12 months in advance, he wants to see the gym, locker room, showers and cardio area in advance. A 3D tour closes this request: a future client walks around the club from a smartphone and comes to a trial training almost ready to buy. We at 360° Space have rented more than twenty fitness spaces - from regional EMS studios to clubs with a 3000 m² pool. Why does a fitness club need a 3D tour? When the client sees the space before the visit, he saves the manager’s time and his own. This directly affects the sales funnel - we have seen this effect many times with customers. Increase in conversion from application to visit by 30–50%. After installing the tour, a club in Kazan recorded an increase from 34% to 51% in two months - measured by CRM. Fewer refusals at the reception. An EMS training studio in St. Petersburg reduced the number of “not what I imagined” turns by half - clients came prepared. Corporate sales through HR. A network of four clubs in the Moscow region sends a link to a tour to large companies during negotiations on a corporate program - they used to take HR directors to locations in person. Works without interruption. Marketing 24/7, including at night and on weekends, when there are no managers on the phone, but the application is already hot. Reducing the load on trainers. The trainer is not distracted by excursions for potential clients - they already know where everything is. A separate plus is that the tour saves on video shooting. Short 360° videos are cut from 3D scanning for reels, stories and Telegram channels; separate shooting for social networks is no longer necessary. How we shoot and how long it takes We shoot with a Matterport Pro3 camera - this is professional equipment for 3D laser scanning. One operator walks around the club, taking spherical pictures every 2-3 meters. The 800 m² fitness room requires approximately 4-5 hours of filming, including locker rooms, showers, trainers and group program area. 2000 m² club with swimming pool - one full day. We shoot early in the morning before opening or late in the evening so that clients are not included in the frame. This is a matter of privacy and legal purity - we always discuss the schedule with the administration service. Further processing takes 2-3 business days. You receive a ready-made tour: navigation points, a measuring ruler (you can check whether the simulator will fit), a dollhouse top view, a floor plan with a floor diagram. If desired, we add tags with descriptions of equipment, short videos of trainers at key points, links to the schedule of group programs and online registration. The tour can be arranged in three ways. Cloud 360° Space - our high-speed servers with technical support, open via a link on any device. Customer server - if the club wants full control over the data, we deploy the tour on the client’s own infrastructure. Offline version - standalone assembly for PC or separate for VR headset; take it to an exhibition, presentation to investors or place it in a franchise showroom, it works without the Internet. See all projects → How much does a tour for a fitness club cost? The price depends on the area and complexity of the layout. Guidelines for our current projects: Studio up to 300 m² (EMS, yoga, Pilates, small crossfit box) - from 25,000 to 35,000 rubles. Average fitness club 800–1500 m² — 60,000–90,000 ₽. This is the most common order format. Large complex over 2000 m² with a swimming pool, SPA and group program area - 120,000–180,000 RUR. The price includes the operator’s visit, filming, processing and placement on our cloud. The client server and the offline version are separate options, we consider them individually for the infrastructure. Additional filming after repair or replacement of simulators is cheaper - about 30–50% of the original price; we only reshoot the changed areas. Do you want an exact figure for your club? The calculator on the website takes into account the area, number of zones and additional options - the calculation takes a couple of minutes. Frequently asked questions How long will the tour operate after filming? Depends on the placement format. On our cloud - while the tariff is being extended (usually paid for a year). On the customer's server - while the server itself is running, we only transfer the finished assembly. The offline version does not expire - these are local files that remain with you forever. Will our clients be in the frame? No, we rent before the club opens or after it closes. This is agreed upon in advance with the administration service. Only exercise equipment, furniture and interior remain in the footage - this removes all questions under Federal Law 152 on personal data. Is the tour suitable for social networks and Avito? Yes, the link is embedded on the website, in the Telegram channel, in the club card on Yandex Maps and 2GIS. Short 360° videos are cut from 3D filming materials for reels and stories - there is no need to order separate video filming. Calculate costProject catalogMatterport

3D virtual tour for a medical clinic: how to increase primary registrations

3D tour for a medical clinic: how to increase initial records Briefly: a 3D tour of a medical clinic removes the patient’s main objection before the first call - “is it generally clean and properly equipped?” According to our projects, the increase in primary entries through the website remains in the range of 20–30% per quarter after the publication of the tour. The 3D tour of the medical clinic covers what neither the photographs nor the texts on the website cover. When a person is looking for where to have a tooth removed or get tested, he compares 5-7 sites in an evening. Competitors have three static shots of the hall. You have the opportunity to walk along the corridor, look into the ultrasound room, and see the sterilization room. The difference in conversion is noticeable already in the second week after launch. At 360° Space we have photographed more than a hundred medical objects - from a four-chair dentistry to a multi-storey medical center in the Moscow region. Below is what really works. Why does medicine need a 3D tour? In short, the patient is scared. An unfamiliar place, white coats, the smell of antiseptic. The tour takes away half of that fear before you even walk through the door. Time on site increases by 60–90%. The patient spends 2–4 minutes on the tour versus 30 seconds on the regular service page. Behavioral factors pull positions up in Yandex. Primary entries through the website +20–30%. The aesthetic medicine clinic in Kazan received +27% in the quarter after publication - measured by UTM tags and entries via the widget. Fewer cold calls with stupid questions. “Do you have new equipment?” disappears by about 40%. People see the device and immediately ask about the matter: price, registration, insurance. Closing hygiene objections. Sterilization room, cabinet with disposable materials, disposal - everything is shown. Especially important for dentistry and cosmetology. The content does not become outdated for a year or two. Take it off once and it works until the next repair. There is no need to reshoot every season, like with a photo shoot. And one more effect that is difficult to calculate in numbers. A patient who has completed the tour comes to the clinic as “one of his own.” He knows where the reception is, where to sit, where the wardrobe is. It's easier for administrators. How it works Shooting takes from 2 to 6 hours depending on the area. Dentistry on 240 m² in Moscow took 3.5 hours - we filmed it on Sunday evening, when there were no patients. The Matterport Pro3 camera is placed on a tripod, makes a scan from a point, and the operator moves it further - a step of 1.5–2 meters. Everything is silent, no preparation is required from the clinic. We only ask you to remove the doctor’s personal belongings from the table and remove the gowns from the hooks if they are wrinkled. Further processing is done on the Matterport side (1–3 days). We receive a ready-made model, add branding, information points on top of the frames (for example, “GE Voluson E10 ultrasound machine, expert class”), meta tags for social networks, and provide a link. Embedding on a website via iframe - two lines of code. There are three options for storing the finished tour, you choose according to your task: Cloud 360° Space - our high-speed servers with technical support. Suitable for most clinics, no need to configure anything. Customer server - if you have your own IT infrastructure or security policy requires keeping everything inside. We submit the assembly, your admins will deploy it. Offline - a standalone version for a tablet in the reception area or a separate assembly for a VR headset. A network clinic once asked for a VR version for presentations to medical representatives of pharmaceutical companies - they made it for Oculus. See all projects → How much does it cost? The price depends on the area and number of shooting points. Medical guidelines for 2026: Small clinic up to 150 m² (reception + 2-3 offices) - from 25,000 ₽. An average clinic of 150–400 m² (full floor of a medical center) — 40,000–70,000 rubles. Multi-storey medical center or network facility - from 90,000 ₽, calculated individually according to the plan. The price includes shooting, processing, a year of hosting in the cloud and basic integration into the website. Interface branding, information tags with descriptions of offices, mini-videos inside scenes are optional. Accurate calculation for your object - using a calculator in a minute. You indicate the square footage and type of room - you get a price. Frequently asked questions Is it possible to film a tour when the clinic is open? Technically yes, but we recommend the weekend or evening after your appointment. The camera may get into the frame of patients - this is a violation of medical confidentiality. Once we were filming at night in a 24-hour medical center, and we agreed on an hour of silence between shifts. What about personal data in the frame? Documents at the reception desk, monitors with medical histories, badges with the full names of employees - we close or retouch them at the processing stage. This is a standard procedure, included in the project, and is not paid for separately. Does the tour take a long time to load on mobile? The first scene opens in 2-3 seconds on 4G. Then it is loaded as you move. We separately optimize for mobile - 70% of medical records are made from smartphones, so you can’t save money here. Calculate costProject catalogMatterport